Message from Terry

From The Desk Of Terry Marsh

 

Dear Manager,

SAVE TIME – SAVE MONEY – SAVE FACE!

by Making Your Documentation Headache Disappear

Whether you need to tackle a challenging but compact writing job, or you have the responsibility of supervising all written communication for an entire project, you must know how to

Gain Immediate Benefits From Clear, Concise, Cost-Effective Documentation …

so that you can deliver the greatest possible value to your organisation. You know that excellent business and technical documentation can bring many benefits, allowing you to:

  • Win new clients and retain existing customers
  • Maximise your staff’s efficiency
  • Add value to your organisation
  • Satisfy legal and regulatory requirements
  • Find your way through the mire of information
  • And lighten the load on your shoulders.

However, it’s difficult to find the time to do documentation justice, isn’t it? There are stacks of things to be done before you can even begin to write the first sentence, and many questions to be answered.

A Multi-Faceted Challenge

For a start, who has the time to write the documentation? For what purpose will it be read? How will it help the reader in their work? How will they use each document? How will this benefit them? Where and when will they read it – in the office, on the train, or at home perhaps? How can you make the document easier to read? And once you have written the document, how will it reach the intended audience?

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The more you think about it, the more the questions come to mind. Who within your department, or indeed anywhere within your whole organisation, has the time, the skills, the experience, the patience or the commitment necessary to create documents that you can be proud of?

Can you risk alienating your highly-paid and difficult-to-replace technical staff by palming off the documentation task on them? Would the job be completed within the available timeframe? And even if they had time, can you trust them to make a good job of it? Should you take the chance of handing the work to someone who, though expert in their own field, must be regarded as a novice when it comes to producing written material?

You now realise that writing technical documentation or business literature is a skill that requires specialist knowledge and experience … wouldn’t it be easier and more cost-effective to find a competent person to take this task off your plate? Then you and your staff can concentrate on your own work, where you can add the most value to your organisation and gain the most satisfaction for yourself.

The Right Person For The Job

Wouldn’t it be a relief if you could find just such a person, someone who confidently enjoys writing clear, concise, cost-effective documentation? Someone who quickly and carefully crafts every phrase, every sentence, every paragraph, every section, every chapter? An author who brings to your organisation tremendous knowledge and many years of specialised experience – complementing your staff’s skills and adding value by transferring that knowledge and introducing best practice?

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Just imagine the results … wouldn’t you feel proud of your documentation? Imagine hearing your customers and senior management praising you for a job well done! After all, documentation is often the first thing they look at when assessing the success or failure of the project itself. And if you work in an environment where regulatory requirements or quality standards rule the day, you know how important it is to develop, store, track and maintain all relevant documentation.

So it is absolutely essential to get advice from someone who, through many years’ experience of publishing written materials of all kinds, is an acknowledged expert in his field.

Easily Obtain The Expert Advice You Need

Though there is a growing awareness of the huge impact that truly excellent documentation can have, few people know where to go for much-needed advice. So before you or your colleagues, staff or associates write even one more line of your technical documentation or business literature, I urge you to contact us to arrange a FREE initial consultation with me.

Whether or not you choose us to write your technical documentation or business literature, it is vital that you get answers to these key questions:

  • How can we justify spending the money on documentation?
  • What are we trying to achieve? Setting your documenation goals and objectives.
  • Anyone can write, can’t they? Why technical specialists and administrative staff do NOT make the best authors.
  • What writing skills do we need in our project team?
  • How big is the job? How to measure the writing task.
  • So who is the best person to write technical and business literature?
  • What do we need to consider when planning a writing project?
  • What must go into a good document and how do we structure the contents?
  • You want it by when?! How to ensure excellent quality and get the writing job done in half the time.
  • How best to illustrate the work?
  • But isn’t it going to cost me a fortune? Can’t we save money by doing the work in-house?

All these questions, as well as many other important issues, can be addressed during our first conversation together – I’m sure that you will find it both fascinating and highly informative. So contact us now, to arrange a time and date.

I look forward to talking with you.

Yours sincerely,

Terry Marsh

T.F. Marsh MSc FISTC
Managing Director
Bonten Consulting Ltd.

P.S. I almost forgot to mention – I have prepared a comprehensive report that will answer all of your questions, and a lot more. Contact us and tell us how to reach you, so that we can send you a complimentary copy of my report.

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